Market Resonance - Mumbai, India

Quantitative Research

The same visually based survey technique (using computer generated images) used in qualitative studies is adapted for quantitative studies. This technique overcomes language and cultural barriers that often impede accurate measurement of product awareness and usage.Measures advertising recall in the traditional approach (pre, post-unaided and aided) and adds a third dimension providing unsurpassed precision in the measurement.

Language based segmentation is a technique used to classify Hispanic consumers according to their ability, proficiency and language preference for speaking, reading and writing.

Our Methodologies include :

Door-to-Door Interviews
Telephonic Interviews
Intercept Studies
Surveys (traditional and on-line)
Mail Interviews

  

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Qualitative Research

Qualitative research is about in-depth knowledge and direct feedback. This research can provide critical insights which gives you a better understanding of your customers, their perceptions and what motivates them.Our research professionals understand and utilize the latest in research techniques, through their involvement with professional associations and continued education, giving you the best possible results.

Some of the Methodologies include :

Focus Groups
Mini-Groups
Concept Labs
In-depth Interviews