ATS HomeKraft Infra - NOIDA, India

ATS HomeKraft Infra is the affordable housing arm of ATS Group, for mid- income and affordable housing segment by launching a new entity ‘HomeKraft’. ATS will continue to focus on premium housing. The newly created brand would launch housing projects in the range of Rs 30-70 lakhs; beginning with projects in NCR followed by rest of India. All apartments under this brand, would qualify under the PMAY (Pradhan Mantri Awas Yojana) home loan interest subvention scheme, wherein, various concessional schemes of govt. like interest subvention under CLSS, concessions on GST etc. are available.All these benefits would pass on to the customer basis their respective eligibility and further reduce the cost of the apartment. It will invest close to Rs 1,500- 2,000 crore for construction of these  

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units and will fund it with a mix of internal accruals, debt and private equity funds. It is already in advance talks with a major PE firm to raise funds for HomeKraft in the next 2-3 months.